The Design Division
The Design Division was born out of the simple belief that the whole is greater than the sum of its parts: when complementary design-led skill sets are combined, products and concepts can come to life in ways that would allude a single operator.

Shane Talbot, Kieran Choy and Nicholas Kelly make up The Design Division, a collection of young and talented designers, each of whom are established in their own individual fields and careers, and who come together to create custom design solutions for our clients (and ourselves).

The Design Division craft bespoke, forward thinking and unique concepts, and we focus on bringing ideas to life - we specialise in industrial design, photography and custom furniture builds.

We are constantly working on new products, and often discuss concepts and ideas on our blog, so stay connected with us. We want to stay connected with you.

Our complete portfolio is viewable at thedesigndivision.com.au, and you can contact us anytime at info@thedesigndivision.com.au

Recent projects:
Skol Cups | Boneless (Chair|Table) | Kursaal Table | Cosmic Candles

Designers:
Shane | Kieran | Nic

Its here! The first off sample of the Gjenfodt Chair!
Now, the first thing to point out is that its not powdercoated yet - there are some details that we wanted to inspect BEFORE it got powdercoated, so we got an oiled version (oiled, to prevent rusting) for inspection first.
Those linishing marks are actually really minor and barely noticable in reality, but rest assured that the first sample will always have lots of issues that we need to address.
I’ll get better photos shortly and outline the problem areas over the next few days.

Its here! The first off sample of the Gjenfodt Chair!

Now, the first thing to point out is that its not powdercoated yet - there are some details that we wanted to inspect BEFORE it got powdercoated, so we got an oiled version (oiled, to prevent rusting) for inspection first.

Those linishing marks are actually really minor and barely noticable in reality, but rest assured that the first sample will always have lots of issues that we need to address.

I’ll get better photos shortly and outline the problem areas over the next few days.

Somewhere in this container is the gjenfodt chair…

Somewhere in this container is the gjenfodt chair…

We’ve been quiet here, but only because we’ve been entering competitions and doing a lot of not-exciting work behind the scenes work.
But, tomorrow, we (and subsequently you) should be getting our first look at the initial sample of the Gjenfodt chair straight from the manufacturer!
In the meantime, here is a rendering we did of the chair to enter it into some competitions.

We’ve been quiet here, but only because we’ve been entering competitions and doing a lot of not-exciting work behind the scenes work.

But, tomorrow, we (and subsequently you) should be getting our first look at the initial sample of the Gjenfodt chair straight from the manufacturer!

In the meantime, here is a rendering we did of the chair to enter it into some competitions.

We were shortlisted!
The Gjenfodt chair, and Kierans Trefoil light have both been shortlisted in the Launch Pad program for 2013. 

We were shortlisted!

The Gjenfodt chair, and Kierans Trefoil light have both been shortlisted in the Launch Pad program for 2013. 

Trefoil: Competition entered. 
Wish us luck.

Trefoil: Competition entered. 

Wish us luck.

Trefoil: Rendering: Behind the scenes.

Trefoil: Rendering: Behind the scenes.

Gjenfodt (Boneless) Chair: Sample photos.

We got sent these photos from the factory, showing the chair after being bent. It still hasnt been welded or tidied up at all, and still has to be powder coated, but its pretty exciting to see it take shape - even if we arent there in front of it for once.

Trefoil: Assembled and lit.

Trefoil: Assembled and lit.

Trefoil: 
So we did get Kierans Light 3D printed - because making this by hand would have taken waaay too long.
For something that took forever to model, assembly was easy.
Feed LED wire through the center of the hanger, fit LED strip, press fit the pieces together. Easy.

Trefoil: 

So we did get Kierans Light 3D printed - because making this by hand would have taken waaay too long.

For something that took forever to model, assembly was easy.

Feed LED wire through the center of the hanger, fit LED strip, press fit the pieces together. Easy.

Another view, showing Kierans light in better detail. This view is still a work in progress though, its lacking some impact, and the materials aren’t right.
As for manufacturing this thing, the loop is actually made from six pieces, but all six are the same part - just patterned. Snap details allow for quick and easy assembly of the main loop and the hanging feature.
Flexible LED strips provide the lighting, and since the parts are thin-walled injection moulded plastics, you get a nice soft internal glow as well as the light exploding through the seams.
Well, the rapid prototype looked like that anyway.

Another view, showing Kierans light in better detail. This view is still a work in progress though, its lacking some impact, and the materials aren’t right.

As for manufacturing this thing, the loop is actually made from six pieces, but all six are the same part - just patterned. Snap details allow for quick and easy assembly of the main loop and the hanging feature.

Flexible LED strips provide the lighting, and since the parts are thin-walled injection moulded plastics, you get a nice soft internal glow as well as the light exploding through the seams.

Well, the rapid prototype looked like that anyway.

Boneless Chair: All views covered.

Boneless Chair: All views covered.

Yes. This IS a tribute to a product shot that I love. Any guesses which one?
Also, keen eyes might notice that the pendant light is Kierans TreFoil, which came runner up in another competition last year. There hasnt been much posted on it on our blog actually, so i’ll dig out some info on it.

Yes. This IS a tribute to a product shot that I love. Any guesses which one?

Also, keen eyes might notice that the pendant light is Kierans TreFoil, which came runner up in another competition last year. There hasnt been much posted on it on our blog actually, so i’ll dig out some info on it.

Competition time! And yes, this is the sheet metal version of the boneless chair. Unfortunately it will still be quite a few weeks until we actually get to lay our hands on these bad boys..

(One day i’ll get over comic fonts.
One day. But not this day. -Shane)

Competition time! And yes, this is the sheet metal version of the boneless chair. Unfortunately it will still be quite a few weeks until we actually get to lay our hands on these bad boys..

(One day i’ll get over comic fonts.

One day. But not this day. -Shane)

Boneless Chair:

And this is the chair. Atleast, for the moment it is.

and we’ve ordered prototypes! 1.5mm cold rolled mild steel, powder coated in matte white. We’re also getting one in matte black.

The 2 parts have a fair amount of work in folding them, and then they are spot welded together, creating a pretty rigid structure. For added strength, we’ve got welds happening in the large bends of the main piece as well.

Our stress simulations look pretty solid, so we’ve taken the plunge! Wish us luck!

Boneless Chair: Sheet metal variants
So we’ve been doing some research into manufacturing some sheet metal furniture offshore, which will give us an opportunity to have cheaper products to offer people who don’t necessarily want a hand crafted piece such as we normally do.
To help avoid any costly mistakes though, we’ve been running simulations and force assessments on the chair, and tweaking the design once we have identified trouble areas.
Science!

Boneless Chair: Sheet metal variants

So we’ve been doing some research into manufacturing some sheet metal furniture offshore, which will give us an opportunity to have cheaper products to offer people who don’t necessarily want a hand crafted piece such as we normally do.

To help avoid any costly mistakes though, we’ve been running simulations and force assessments on the chair, and tweaking the design once we have identified trouble areas.

Science!